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eCommerce

Our global infrastructure and experience coupled with our industry-leading network of candidates enables us to find solutions for our clients with unrivalled efficiency in this space.In combination, our industry-leading network of candidates and our global infrastructure and experience enable us to find the ideal fit for our clients with unrivalled efficiency in this space.Lead Generation We support market leading eCommerce companies to find the best product talent for their agile lead generation &amp; performance marketing teams, which includes Paid Social, SEO, SEA &amp; Content Management activities.Webshop-Development Our product recruitment experts enable our clients to find the best talent to continually strive to improve the experience as well as the processes throughout the entire Customer Journey e.g. CMS, Checkout &amp; Payment, MyAccount &amp; Loyalty, Fulfillment &amp; Aftersales, PIM, MAM &amp; ERP-Systems.Data &amp; Analytics Whether you are building a state-of-the-art Data Warehouse, you are migrating your CRM system or you are implementing new BI tools, we can help you by finding strategic professionals to create &amp; monetize your data &amp; analytics operations.App/Mobile Our expert recruiters support you with the best Android &amp; iOS experts.

Highly skilled product experts hold the key to the success of tech companies. They ensure that the development team understands the goals of product initiatives relevant for them and fully support them.

Tech

Highly skilled product experts hold the key to the success of tech companies. They ensure that the development team understands the goals of product initiatives relevant for them and fully support them.We specialize in finding the most versatile experts around the globe.Cloud/PaaS Our expert recruiters support Cloud &amp; Platform-as-a-Service providers with the best product expert.AI Robotic Artificially intelligent makes it possible for robots to learn from experience. We work with some market leading companies and source the most expert talent directly from the tech industry.&nbsp;SaaS/BPMN Click to Edit Our business software experts allow our clients to find the best talent to continually strive to improve the experience as well as the processes of their business software applications.Gaming Whether you are optimizing an established game, or you plan on a new development we can help you by finding strategic professionals to create &amp; monetize the most user-centric gaming experience.&nbsp;

We help IoT companies build winning product teams with fast scale. Our specialist internet of things recruitment teams source highly skilled product experts with experience in embedded software development.

We help IoT companies build winning product teams with fast scale. Our specialist internet of things recruitment teams source highly skilled product experts with experience in embedded software development.Connected Vehicles Fully automated, autonomous, or &ldquo;self-driving&rdquo; vehicles are among the most heavily researched automotive technologies. We support market leading companies to find the best talent for their product teams.Smart Components/products Smart components &amp; smart products are devices controlled via an internet connection, generally your smartphone or a tablet. Adaptive focuses on candidates with proven record in building smart appliances.Smart Buildings Adaptive helps clients connect with product experts pioneering the opportunities of automation systems within commercial and non-commercial facilities.

Highly skilled product experts hold the key to the success of tech companies.

Product Marketing

Highly skilled product experts hold the key to the success of tech companies. They ensure that the development team understands the goals of product initiatives relevant for them and fully support them. We specialize in finding the most versatile product marketing experts around the globe. Our candidates bring experience collaborating with the wider product team, marketing, sales, engineering and analytics/BI units, creating materials that help showcase a companies products and solutions.&nbsp;Product Knowledge We understand that only the most qualified product marketing experts will celebrate long-term success. Therefore, we work with highly relevant, accomplished experts that bring a deep understanding of your product and solutions, combined with a clear understanding of the customer, their journey and pain points, to create engaging and reward marketing activities and campaigns.Mission Product Marketing is at the heart of a companies mission, so understanding that mission allows them to create strategies which will transform how users think and work with the solution.We identify and introduce candidates that want to be part of the mission and contribute to your success. Creating an impact and helping educate the customers on the problems your solutions solve, gives purpose and creates a rewarding career for the right marketeer.Strategy The go-to-market strategy of a companies products and the positioning of their solutions, is of paramount importance and defines the role of a product marketing role.This is why our candidates bring a history of partnering with the wider product team, to create a strategy that address and solve customer problems. Through this collaboration the can support the creation of effective training material and presentation material, for both internal and external purposes.Data A strong marketeer leverages data and insights to drive their marketing strategy and efforts. Understanding the story of the data to identify value-based metrics, gaps and develop an insight into user behaviour, is crucial.Adaptive are networked with product marketing professionals, who bring a proven experience working with data to analyse, understand and optimise their marketing efforts.&nbsp;

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Privacy Policy

OverviewAdaptive Business Group is committed to protecting the privacy of our candidates, clients and website users alike in compliance with the General Data Protection Regulation (GDPR).We continually monitor and review our processes to ensure GDPR compliance across all of our business operations.This policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us.Please read the following carefully to understand our views and practices regarding information and how we will treat it. By visiting&nbsp;<a data-cke-saved-href="http://www.adaptivebusinessgroup.com" href="http://www.adaptivebusinessgroup.com/">www.adaptivebusinessgroup.com</a>&nbsp;or any of our affiliated sites or engaging with any members of our staff for the provision of recruitment services as a client or candidate and&nbsp;you are accepting and consenting to the practices described in this policy.We will ensure that the information received from this website, or through any other of our offices or means of communication, is only used for purposes set out in this policy. We are committed to providing a safe and secure user experience.We will process your personal data on the basis set out below based on our legitimate business interests as a provider of recruitment and staffing services.What data do we collect about you?We may collect and process the following data about you:You may give us information about you by filling in forms on our site:&nbsp;<a data-cke-saved-href="http://www.adaptivebusinessgroup.com" href="http://www.adaptivebusinessgroup.com/">www.adaptivebusinessgroup.com</a>, any sister sites affiliated with Adaptive Globalization, Adaptive Digital or Adaptive Tech,&nbsp;by corresponding with us by phone, e&shy;mail or otherwise.This includes information you provide when you register to use our site, subscribe to our service, participate in discussion boards or other social media functions on our site, enter a promotion or survey, during the course of any other activity commonly carried out on our site and when you report a problem with our site. We may also collect data made public by you on CV library and business networking platforms including but not limited to Monster, Reed, Totaljobs, LinkedIn or XING.The information we collect may include (but not be limited to) your name, address, e&shy;mail address and phone number, personal description, job history, qualifications and photograph.<ul><li>We may collect information for marketing purposes and analysis; this could include information on how you would like to be contacted and how you respond to marketing campaigns &ndash; including via email, SMS, phone and social media.</li><li>Any information provided to us via contact forms, profile submissions, is at your discretion &ndash; if you are in contact with Adaptive Business Group, we will keep record of the correspondence.</li><li>Fields we may request include, but are not limited to, first name, last name, company name, job title, email address, contact number, job function, job level, current employment status.</li><li>We may also store cookies, and not the yummy kind with chocolate chips.</li></ul>Why do we collect your personal data, and how do we use it?By registering with the website or engaging with any members of our staff for the provision of recruitment services it is understood that you are actively soliciting contact from prospective employers and recruiters about careers which match your professional fields of interest. We may therefore make your personal data available to our recruiters and third-party employers who use our website and recruitment services to find suitable employees for specific roles that they are seeking to fill.Your personal information will be collected and handled by us for the following purposes:<ul><li>So that Adaptive Business Group and its subsidiaries can provide you with recruitment and job-matching services</li><li>So that we are able to match potential job opportunities and resources according to your preferences</li><li>To respond to any request or question you have when you have contacted us;</li><li>To provide you with direct marketing communication, via email, to inform you about services/products/offers/jobs that may be of interest to you;</li><li>To send you other information including Adaptive newsletters and potential upcoming events;</li><li>To help us create tailored content relevant to you;</li><li>To further develop and improve the Adaptive Business Group websites. You may be prompted for feedback whilst using the website;</li><li>To answer questions you may have;</li><li>To maintain our business relationship;</li><li>To match your details with job vacancies, assisting us to find you a position suitable. We may send on information on your CV to clients;</li><li>To fulfil contractual obligations with clients for the provision of recruitment and staffing services;</li><li>Where you are registered as a candidate on our database in the UK, your personal information may be accessible by or transferred or duplicated to our offices globally wherever they are based (e.g. in Europe, and the Americas) to enable them to provide you with recruitment services and for the purposes of business development, systems development and testing;</li><li>We may also seek your consent to collect, hold, use and disclose personal information for purposes not included in the above list</li><li>The Adaptive Business Group websites may use recording services for analytical purposes; these can record mouse clicks, movements, page scrolling, user journeys and any text typed into website forms. This data is helpful for us to get a better idea of what our users are looking for, it is collected by us and stored to improve our usability. This is used for internal analytics reports and not shared with anyone else.</li></ul>What does the law say about this?Our use of your information as outlined above is in line with the General Data Protection Regulation (GDPR) as it is:<ul><li>Directly relevant for and in our interest in providing you with job-matching, recruitment and staffing services, and in line with the purposes set out above. Such interests in each case are not being overridden by your privacy interests;</li><li>in some cases, it is necessary to meet our legal or regulatory responsibilities, such as disclosures to authorities, regulators or government bodies;</li><li>in some cases, it is necessary for the performance of a task carried out in the public interest and, when we use special categories of personal information, necessary for establishing, exercising or defending legal claims or where the processing relates to personal information manifestly in the public domain;</li><li>in limited circumstances, processed with your consent which we obtain from you from time to time, such as when you opt-in to receive marketing communications and news, via email and other communication means.</li></ul>Do you have to give us the personal information we ask for?You are not under any obligation to provide your personal information to us when generally navigating our website, there will be cases where sessions are recorded so data will be stored in that sense. ABG is unable to fulfil specific requests for information or provide you with a tailored service unless you provide us with the necessary information.How long do you keep my personal information for?We will keep your information for as long as you wish to receive our communications and thereafter for the longer of the period required to meet our business, legal or regulatory responsibilities.Disclosure of your informationWe may share your personal information with any member of the Adaptive Business Group Family, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We may share your information with selected third parties including:<ul><li>Business partners, suppliers, clients and sub&shy;contractors for: (1) the performance of any contract we enter into with them or you; or (2) the purpose of sourcing you employment or engagement with a 3rd party.</li><li>Analytics and search engine providers that assist us in the improvement and optimisation of our site. We may disclose your personal information to third parties:</li><li>In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.</li><li>If Adaptive Business Group&nbsp;or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.</li><li>If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.</li><li>We share our data with selected, trusted third parties, including software suppliers.</li></ul>Where do we keep your personal data?The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers.By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmissions at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.Where we use a third party supplier, contractor or agent, your personal information remains under our control, and we have security systems in place to ensure your data is sufficiently protected.Access to informationYou have the right to access information held about you. Your right of access can be exercised at any time.We want to make sure that your information is accurate and up-to-date and will delete or amend any information that you think is inaccurate. Should you wish to delete your account please&nbsp;<a data-cke-saved-href="https://www.reed.co.uk/enquiries" href="https://www.reed.co.uk/enquiries">contact us via the online form</a>. Amendments to your account can be made online by&nbsp;<a data-cke-saved-href="https://www.reed.co.uk/account" href="https://www.reed.co.uk/account">signing in to your account</a>&nbsp;or by&nbsp;<a data-cke-saved-href="https://www.reed.co.uk/enquiries" href="https://www.reed.co.uk/enquiries">contacting us</a>.<ul><li>We aim to provide you with useful recruitment and job-matching-related services for the whole of your career. However, you have the right to close your account at any time and have us delete all of your personal information unless we are in the process of responding to any complaint that you make.</li></ul>Changes to our privacy policyAny changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e&shy;mail. Please check back frequently to see any updates or changes to our privacy policy.ContactQuestions, comments and requests regarding this privacy policy are welcomed and should be addressed to Adaptive Business Group, Kenwood House, 1 Upper Grosvenor Road, Tunbridge Wells, TN1 2EL.This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.By visiting&nbsp;<a data-cke-saved-href="http://www.adaptivebusinessgroup.com" href="http://www.adaptivebusinessgroup.com/">www.adaptivebusinessgroup.com</a>&nbsp;you are accepting and consenting to the practices described in this policy.Company Number: 05573285 VAT Number: GB872328218 Registered Address: 10 Lonsdale Gardens, Tunbridge Wells, Kent, TN1 1NU Country of Registration: England &amp; Wales

"We" means Adaptive Business Group Ltd, and "our" shall be construed accordingly. "You" means the person, firm company or organisation browsing and/or using the Website

Terms & Conditions

You and Us"We" means Adaptive Business Group Ltd, and "our" shall be construed accordingly. "You" means the person, firm company or organisation browsing and/or using the Website, and "your" shall be construed accordingly. "Adaptive Business Group Family" means all companies connected with us. A company is connected with us if it is: (i) a subsidiary or holding company of us; (ii) controlled by the same person(s) who control us or our holding company; (iii) a subsidiary or holding company of any company in (i) or (ii) above; or (iv) in the same group as any company under (i), (ii) or (iii) above. "subsidiary" and "holding company" shall be as defined in section 1159 of the Companies Act 2006. The term "control" shall have the same meaning as defined in Section 416 of the Income and Corporation Taxes Act 1988. Two companies are in the same group if they share the same ultimate holding company.Your Use of this SiteYou may only use the Website for lawful purposes when seeking employment or help with your career, seeking information about or services or when recruiting staff. You must not under any circumstances seek to undermine the security of the Website or any information submitted to or available through it. In particular, but without limitation, you must not seek to access, alter or delete any information to which you do not have authorised access, seek to overload the system via spamming or flooding, take any action or use any device, routine or software to crash, delay, damage or otherwise interfere with the operation of the Website or attempt to decipher, disassemble or modify any of the software, coding or information comprised in the Website.You are solely responsible for any information submitted by you to the Website. You are responsible for ensuring that all information supplied by you is true, accurate, up-to-date and not misleading or likely to mislead or deceive and that it is not discriminatory, obscene, offensive, defamatory or otherwise illegal, unlawful or in breach of any applicable legislation, regulations, guidelines or codes of practice or the copyright, trademark or other intellectual property rights of any person in any jurisdiction. You are also responsible for ensuring that all information, data and files are free of viruses or other routines or engines that may damage or interfere with any system or data prior to being submitted to the Website. We reserve the right to remove any information supplied by you from the Website at our sole discretion, at any time and for any reason without being required to give any explanation.Regarding each of your visits to the site, we may automatically collect the following information:<ul><li>Technical information, including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and platform, time zone settings, browser plugin types and versions, operating system and platform.</li><li>Information about your visit, including the full Uniform Resource Locators (URL) clickstream, to and from our site (including date and time); pages or jobs you searched for and applied for, page response times, download errors, lengths of visits to pages and session times, page interaction and information (such as scrolling, clicks and mouseovers), and methods used to browse away from the page and any phone number used to call our staff.</li></ul>Your profileAdaptive gives you the option to submit a CV when creating a profile, this helps our consultants to find you potential career opportunities.You can submit your CV to apply for specific jobs on the Adaptive Business Group websites, or to be reviewed by our consultants. Our team will be in touch as and when positions become available.Your information will be stored as part of the profile within the ABG (Adaptive Business Group) database and will be accessible by our team. By creating a profile, you are agreeing to these terms.You are able to delete your profile at any time. You can update your profile at any time, simply by logging in to the user area. By submitting new data, your old data will automatically be archived, providing the submission details stay the same.Information Submitted by YouWe will and/or the Adaptive Business Group Family will use information supplied by you to aid the recruitment process and associated administrative functions. We will process any data which you provide in completing the online registration or application forms and any further forms, assessments or personal details which you complete or provide to us when using the Website in accordance with relevant data protection legislation. We explain more about your personal data in our Privacy Policy.Security and PasswordsIn order to register with the Website and to sign in when you visit the Website, you will need to use a username and password. You are solely responsible for the security and proper use of your password, which should be kept confidential at all times and not disclosed to any other person. You must notify us immediately if you believe that your password is known to someone else or if it may be used in an unauthorised way. We accept no liability for any unauthorised or improper use or disclosure of any password.TerminationWe may terminate your registration and/or deny you access to the Website or any part of it (including any services, goods or information available on or through the Website) at any time in our absolute discretion and without any explanation or notification.CookiesOur website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy. Uses made of the information We use information held about you in the following ways:<ol><li>Information you give to us.&nbsp;We will use this information to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us; ○ to notify you about changes to our service; to ensure that content from our site is presented in the most effective manner for you and for your computer.</li><li>Information we collect about you.&nbsp;We will use this information: to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our site to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our service, when you choose to do so; as part of our efforts to keep our site safe and secure;</li></ol><ul><li>Information we receive from other sources.&nbsp;We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).</li></ul>Company Number: 05573285 VAT Number: GB872328218 Registered Address: 10 Lonsdale Gardens, Tunbridge Wells, Kent, TN1 1NU Country of Registration: England &amp; Wales

What is the recommendation system, how does it work and who can participate?

Candidate Referral Scheme

What is the recommendation system, how does it work and who can participate?Adaptive Business Group will give out rewards to every referrer*. If you know someone who you think would be a good fit for an advertised position, feel free to refer them. If the candidate is hired and we end up placing your referred candidate into a permanent position, you are eligible for a referral bonus of &euro;500 / &pound;425 / $530 / SGD730 and an equal amount to be donated to a registered charity of your choice, depending on the currency of the placed candidate.Everyone is eligible to participate in the referral program except for employees of Adaptive Business Group. Employees of Adaptive Business Group are eligible only for our internal referral program.How can I make a referral?All you have to do is email us and provide us the name and contact information of someone you'd like to recommend for a role or provide their details directly to a consultant or <a href="https://adaptivebusinessgroup.typeform.com/referralscheme" title="https://adaptivebusinessgroup.typeform.com/referralscheme" target="_blank" rel="noopener">submit them&nbsp;here</a>. There is no limit to how many persons you can refer &ndash; the more people you introduce the more rewards you can earn.*Conditions of use / Rules for Rewards:It is at the discretion of Adaptive Business Group if a referred candidate is presented to our client for an opportunity and it is at our clients discretion as to who they hire. Adaptive Business Group is an equal opportunity employer and do not discriminate against protected characteristics. We guarantee that all candidates will be given the same consideration and will pass through our established procedures.Generally, we encourage you to check our open positions and consider your social networks and external networks as potential resources for referred candidates.Once a referred applicant has completed the refund period and/or free replacement period which applies to their placement as per Adaptive Business Group&rsquo;s terms and conditions with the client, i.e. 3 calendar months in a permanent position from January to March, a &euro;500 / &pound;425 / $530 / SGD730 cash fee will be paid and an equal amount will be donated to a registered charity of your choice.Adaptive Business Group maintains the right to substitute a comparable prize at any moment. Payments are required only on the first placement; any subsequent placements with the candidate are not covered.Referrals must be sent to Adaptive Business Group using our online form&nbsp;here&nbsp;or directly to an employee of Adaptive Business Group.The candidate must be legally permitted to work in the nation in which the position is located.Referrals must come from a personal contact of yours who has accepted to be recommended and have their personal/contact information shared with you. You must be able to show verification of consent from the individual you've introduced.The reference is only valid for referrals who have not yet applied for one of our positions or with whom we are presently in contact with in the past 12 months.The introduction is only valid for six months after the original referral.If you are paid a referral bonus from Adaptive Business Group, you are responsible for declaring these bonuses, including being solely responsible for paying any applicable tax, as a result of any referral bonuses.You will be notified that the person has been placed in a role as a result of your referral, and the refund period/free replacement period will be shared with you. After the refund/free replacement period has ended, you will be required to fill submit a short invoice form in order to claim your fee. You can only be paid via bank transfer.In the event of a disagreement between You and Adaptive Business Group, the decision of Adaptive Business Group shall be final.The Terms &amp; Conditions are subject to change at any time by Adaptive Business Group.

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<div class="wysiwyg"><h2>1. What is your process for finding and vetting candidates?</h2> Answer: Our recruitment process begins with understanding your specific needs and the qualities you're looking for in a candidate. We then leverage our extensive network, job boards, and advanced search techniques to find potential candidates. Each candidate goes through a rigorous vetting process, including CV screening, phone interviews, and reference checks. We ensure they have the required skills and experience before presenting them to you.&nbsp;<h2>2. How do you ensure the candidates you provide are a good fit for our company culture?</h2>Answer: We place a strong emphasis on cultural fit during our recruitment process. We take the time to understand your company culture, values, and the team dynamics. During interviews, we assess candidates not only for their technical skills but also for their alignment with your company&rsquo;s values and work environment. Additionally, we often use behavioural interview techniques to gauge how candidates handle situations similar to those in your organization.&nbsp;<h2>3. What are your fees and payment structure?</h2>Answer: Our fees are typically based on a percentage of the candidate&rsquo;s first-year salary, though we also offer fixed-fee structures depending on the project. We can discuss and customize the payment terms to fit your budget and recruitment needs. Generally, you do not pay any fees until you sign one of our candidates.&nbsp;<h2>4. What is your track record in filling positions similar to ours?</h2>Answer: We have a strong track record of successfully filling positions similar to yours. Our success rate is high, with many of our placed candidates staying long-term and excelling in their roles. We&rsquo;d be happy to share specific case studies and client testimonials upon request.<h2>&nbsp;</h2><h2>5. What kind of support do you provide after a candidate is placed?</h2> Answer: We offer comprehensive post-placement support to ensure a smooth transition for both the candidate and your team. This includes follow-up meetings at 30, 60, and 90 days to check in on progress and address any concerns. Additionally, we offer a replacement guarantee within a specified period if the candidate does not meet your expectations, subject to the terms of our agreement.&nbsp;<h2>6. How do you handle confidentiality and sensitive information during the recruitment process?</h2>Answer: Confidentiality is a top priority for us. We have strict protocols in place to ensure that all sensitive information is protected throughout the recruitment process. This includes secure communication channels, non-disclosure agreements, and restricted access to candidate and client data. We are committed to maintaining the highest standards of privacy and security.&nbsp;<h2>7. How long does it typically take to fill a position?</h2>Answer: The timeline for filling a position can vary based on the role's complexity and market conditions. On average, it takes us about 4-6 weeks to fill most positions, from the initial consultation to the candidate&rsquo;s acceptance of the offer. However, more specialized or senior roles may take longer. We keep you informed throughout the process and work diligently to meet your hiring deadlines.&nbsp;<h2>8. What sets your recruitment agency apart from others?</h2>Answer: Our agency stands out due to our personalized approach, deep industry expertise, and commitment to quality. We build strong relationships with our clients to truly understand their needs and company culture. Our recruiters are industry specialists who bring a wealth of knowledge and experience to the table. Additionally, we leverage the latest technology and innovative strategies to find the best candidates. Our dedication to client satisfaction and long-term partnerships is what truly sets us apart.&nbsp;Still have questions? Reach out today, and one of our team will be happy to assist you.</div>

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Head of CRM

About the Role

+44 203 289 8653

+49 303 406 8939

+1 760 814 9561